EDUARDO CORTES ARGÜELLO
Founder & CEO
Eduardo Cortes Argüello is an accomplished businessman whose career spans continents and industries — from healthcare and construction to media, marketing, and retail. But the work that grounds him, and the work that produced Halcón de Oro, is the one closest to home.
Hailing originally from the heart of Mexico, Eduardo’s heritage extends deep into the soul of Jalisco — a region where his family has cultivated agave for generations. With Halcón de Oro, he has returned to that origin with a singular intent: to take the artistry his family has practiced for a lifetime and forge a tequila worthy of the world’s most discerning palates.
“This is about tracing back along ancestral paths to honor a longstanding family legacy, and ultimately, completing the circle to forge the world’s most distinguished Tequila.”
His journey is a fusion of tradition, innovation, and a profound love for his heritage. Every bottle of Halcón de Oro is shaped by it.
A HOUSE BUILT ON PEOPLE.
Halcón de Oro is small by choice and personal by design. The team you read about above is the team you'll meet — at a tasting, in a tour, or one day soon, across a table in the highlands of Jalisco.